Timeline of Fashion

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Richard Avedon, American fashion photographer: I think charm is the ability to be truly interested in other people.
    (AP, 11/7/97)
Stephen Jay Gould (d.2002): In the heat of immediate enthusiasm, we often mistake transient fashion for permanent enlightenment.
    (NH, 6/97, p.20)

c500-400BC    Before the rise of Rome, the Etruscans had the most powerful nation in ancient Italy. The Etruscans (who called themselves the Rasenna) inhabited central Italy and greatly influenced the Romans in terms of language, architecture and even fashion (evidence points to the toga as an Etruscan invention). Unfortunately, no Etruscan literary works survive, so most documentation comes from Greek and Roman literary sources as well as archaeological evidence. Their military and political power was eroded over the course of the 5th century BC with Rome rising as the dominant power on the peninsula in the 4th century BC.
    (HNQ, 2/8/01)

1310        May 20, Shoes began to be made for both right and left feet.
    (MC, 5/20/02)

1553        Apr 29, A Flemish woman introduced to England the practice of starching linen.
    (MC, 4/29/02)

1687        Feb 19, Johann Adam Birkenstock, composer and sandal designer, was born.
    (MC, 2/19/02)

1715        May 4, A French manufacturer debuted the first folding umbrella.
    (HN, 5/4/98)

1733        Feb 27, Johann Adam Birkenstock (46), composer and sandal designer, died.
    (MC, 2/27/02)

1778        Jun 7, George Byran "Beau" Brummell, English wit, was born. He influenced men's fashion and introduced trouser to replace breeches.
    (HN, 6/7/99)

1784        Jun 16, Holland forbade orange clothes.
    (MC, 6/16/02)

1790-1792    Sans-culottes (French for without knee-breeches) was a term created during this period by the French to describe the poorer members of the Third Estate, according to the dominant theory because they usually wore pantaloons (full-length trousers) instead of the chic knee-length culotte. The term came to refer to the ill-clad and ill-equipped volunteers of the Revolutionary army during the early years of the French Revolutionary Wars, but, above all, to the working class radicals of the Revolution.
    (http://en.wikipedia.org/wiki/Sans-culottes)

1809        Mar 4, Madison became 1st President inaugurated in American-made clothes.
    (SC, 3/4/02)

1818        May 27, American reformer Amelia Jenks Bloomer, who popularized the "bloomers" garment that bears her name, was born in Homer, N.Y.
    (AP, 5/27/99)

1818        Henry Sands Brooks began H. & D.H. Brooks & Co. in mostly rural Manhattan. It became a key military supplier during the Civil War. A 2nd store opened in 1928 and operations grew to the well known chain known as Brooks Brothers.
    (WSJ, 1/11/99, p.R40)(SFC, 6/29/01, p.A8)(NW, 9/1/03, p.64)

1819        Jul 9, Elias Howe (d.1867), inventor of the sewing machine, was born in Spencer, Mass. Howe, a machinist, developed his sewing machine in 1843-45 and patented it in 1846. Although Howe's machine sewed only short, straight lines, tailors and seamstresses saw it as a threat to their jobs. Unable to market his machine in America, Howe took it to Britain where he sold the rights to an English manufacturer in 1847. Upon his return to the United States, Howe discovered that his patent had been infringed upon by other sewing machine manufacturers, such as Isaac Singer. After a lengthy court battle, Howe's patent was upheld and royalties from sewing machine sales made him a wealthy man.
    (WUD, 1994, p.689)(HN, 7/9/99)(MC, 7/9/02)

1826        May 29, Ebenezer Butterick, inventor (tissue paper dress pattern), was born.
    (SC, 5/29/02)

1846        Lt. Harry Lumsden in the heat of India’s Punjab dyed his PJs a tawny color. They were made of cotton and called khaki in Hindi.
    (NH, 6/96, p.7)

1848        Britain introduced khaki uniforms for British colonial troops in India.
    (WSJ, 5/28/02, p.B1)

1849        Apr 10, Walter Hunt, a mechanic, patented the safety pin in NYC. He sold rights for $100. Hunt’s other inventions included a new stove, paper collar, ice-breaking boat, fountain pen and nail-making machine.
    (SFC, 7/14/99, p.3)(SFC, 4/1/00, p.B4)(MC, 4/10/02)

1851        Fruit of the Loom was founded in Rhode Island as the B.B and R Knight Corporation and changed its name in 1856. Robert Knight, a textile mill owner, visited his friend, Rufus Skeel. Mr. Skeel owned a small shop in Providence, Rhode Island that sold cloth from Mr. Knight's mill. Mr. Skeel's daughter painted images of apples and applied them to the bolts of cloth. The ones with the apple emblems proved most popular. Mr. Knight thought the labels would be the perfect symbol for his trade name, Fruit of the Loom.
    (www.fruitoftheloom.eu/Consumer2009/en/about_our_history.php)

1853        Levi Strauss, Bavarian-born dry goods merchant, arrived in California. and Co. He got his start peddling tough canvas pants to California gold miners. When his canvas ran out he switched to serge de Nimes, which evolved into denim. [See 1873, 1874]
    (SFC, 1/23/96, p.C4)(SFC, 1/9/99, p.D3)(CHA, 1/2001)

1857        Apr 21, Alexander Douglas patented the bustle.
    (MC, 4/21/02)

1857        Jun 2, James Gibbs, Va., patented a chain-stitch single-thread sewing machine.
    (SC, 6/2/02)

1866        Henry Wickham (1846-1928) ventured from Britain to South America hoping to shoot exotic birds and ship home feathers for lady’s hats. This venture failed as the birds exploded from the rifle shots. He returned to the Amazon region and in 1876 gathered seeds of the Hevea brasiliensis tree, which produced latex. Less than 4% of some 70,000 seeds germinated, but this was enough to ship seedlings to Ceylon, India, Malaya and Singapore and begin a global rubber plantation boom.
    (WSJ, 2/27/08, p.D10)

1871        Robert Knight, Rhode Island textile mill owner, secured patent number 418 for the brand Fruit of the Loom.
    (SSFC, 11/29/09, p.N6)(http://en.wikipedia.org/wiki/Fruit_of_the_Loom)

1873        Levi Strauss and Jacob Davis patented the rivets that adorned their miners' work pants.
    (SFC, 4/29/03, B1)(SFC, 1/23/04, p.A10)

1874        May 20, Levi Strauss began marketing blue jeans with copper rivets at $13.50 per doz.
    (HN, 5/20/98)(SFC, 8/28/98, p.B4)(MC, 5/20/02)

1875        Jul 23, Isaac Merritt Singer (63), inventor (sewing machine), died.
    (MC, 7/23/02)

1876        Samuel T. Cooper purchased six hand-operated knitting machines and with his sons founds S.T. Cooper & Sons, a hosiery manufacturer located in Ludington, Michigan. At the turn of the century the company moved to Kenosha, Wisconsin.
    (SSFC, 11/29/09, p.N6)(http://tinyurl.com/y9d8vq4)
1876        Woman’s underwear began to be sold in stores.
    (SFEC, 8/27/00, Z1 p.2)

1877-1957    Edna Woodman Chase, American fashion editor: Fashion can be bought. Style one must possess.
    (AP, 8/31/97)

1882        Jun 6, An electric iron was patented by Henry W. Seely in NYC.
    (MC, 6/6/02)

1883        Aug 19, Gabrielle "Coco" Chanel (d.1971), French fashion designer, was born: "My friends, there are no friends."
    (HN, 8/19/00)(AP, 7/26/99)

1885        May 19, Jan Matzeliger began the 1st mass production of shoes in Lynn,    Massachusetts.
    (DTnet, 5/19/97)

1887        Mar 13, Chester Greenwood of Maine patented earmuffs.
    (MC, 3/13/02)

1892        Abercrombie & Fitch, clothing retailers, began operations.
    (Econ, 3/6/04, Survey p.11)

1895        May 24, Samuel I. Newhouse, US millionaire publisher (Parade, Vogue, Glamour), was born.
    (MC, 5/24/02)

1896        Mar 31, Whitcomb Judson patented a hookless fastening (zipper) in Chicago.
    (MC, 3/31/02)

1896        Sep 10, Elsa Schiaparelli, French fashion designer, was born.
    (MC, 9/10/01)

1896        Brooks Brothers introduced button down collars after observing polo players button down their collar points to keep them from flapping during play.
    (WSJ, 6/23/03, p.B1)

1899        Jan 24, The rubber heel was patented by Humphrey O'Sullivan.
    (MC, 1/24/02)

1904        Aug 18, [Francis] Max Factor (d.1996), cosmetics manufacturer (Max Factor), was born. His father, Max Factor (d.1938), was born in Lodz, Russia, in 1877 and came to the US with his family in 1902.
    (MC, 8/18/02)(Internet)

1904-1980    Cecil Beaton, English fashion photographer and costume designer: "The truly fashionable are beyond fashion."
    (AP, 7/5/00)

1905        Jan 21, Christian Dior, fashion designer (long-skirted look), was born in Normandy, France.
    (MC, 1/21/02)

1905        Jul 2, Jean-Rene Lacoste, tennis champ, alligator shirt designer, was born in France.
    (SC, 7/2/02)

1905-1914    The great ostrich feather craze for the adornment of women’s hats, gowns, capes, gloves and shoes took place over this period. In 2008 Sarah Stein authored “Plumes: Ostrich Feathers, Jews, and a Lost World of Global Commerce.”
    (WSJ, 11/19/08, p.A19)

1907        Oct 28, Edith Head, fashion designer for MGM, was born.
    (MC, 10/28/01)

1907        Oct, By general agreement the first mention of the word “brassiere” appeared in Vogue magazine.
    (SSFC, 10/28/07, p.E1)

1908        Jul 1, Estee Lauder, CEO of Estee Lauder's cosmetics, was born.
    (MC, 7/1/02)

1908        Marquis Mills Converse founded the Converse shoe company. In 1917 the All-Stars basketball shoe was introduced. In 1923 it was renamed the Chuck Taylor All-Star. In 2003 the company was sold to Nike.
    (WSJ, 7/10/03, p.A6)

1908        Gideon Sundback, Swedish-born engineer working for the Automatic Hook and Eye Co. of Hoboken, New Jersey, designed a new fastener, the “Plako,” for use in the placket of a woman’s skirt.
    (ON, 7/04, p.5)

1909        Gabrielle "Coco"  Chanel opened her 1st shop, a millinery, in Paris.
    (WSJ, 10/13/03, p.A1)

1910        Coco Chanel (1883-1971), French fashion designer, moved to Rue Cambon, Paris.
    (WSJ, 10/13/03, p.B1)

1914        May 18, Pierre A Balmain, fashion designer (1940's "New Look"), was born in France.
    (SC, 5/18/02)

1914        Nov 20, Emilio Pucci, fashion designer (Neiman-Marcus Award-1954), was born in Naples.
    (MC, 11/20/01)

1917        Jun 16, Irving Penn, fashion photographer, brother of film director Arthur Penn, was born.
    (HN, 6/16/01)

1919        May 25, Madame C.J. Walker (51), wealthy cosmetics manufacturer, died. In 2003 Beverly Lowry authored "Her Dream of Dreams: The Rise and Triumph of Madame C.J. Walker."
    (SC, 5/25/02)(WSJ, 4/22/03, D7)

1921        Guccio Gucci (1881-1953) and his wife, Aida, opened their 1st store in Florence following a number of years in London. Their son, Aldo, later built the Gucci brand into a global snob-appeal powerhouse. In 2000 Sara Gay Forden authored "The House of Gucci."
    (WSJ, 9/1/00, p.W1)(WSJ, 11/5/03, p.A1)

1922        Jun 22, Bill Blass (d.2002), fashion designer, was born in Fort Wayne, Ind.
    (SFC, 6/13/02, p.A23)

1922        Jul 7, Pierre Cardin, fashion designer (Unisex), was born in Paris, France.
    (AP, 7/7/02)(MC, 7/7/02)

1922        Aug 8, Rudi Gernreich, designer (1st women's topless swimsuit, miniskirt), was born in Vienna, Austria.
    (MC, 8/8/02)(Internet)

1923        May 25, John Weitz, spy, author, fashion designer (Friends in High Places), was born.
    (SC, 5/25/02)

1923        May 28, US Attorney General said it is legal for women to wear trousers anywhere.
    (MC, 5/28/02)

1923        Aug 3, Anne Klein, fashion designer (Anne Klein II), was born.
    (SC, 8/3/02)

1923        Coco Chanel launched Chanel No. 5 perfume in Paris.
    (WSJ, 10/13/03, p.B1)

1923        Barney Pressman pawned his wife's wedding ring in NYC to lease a Seventh Ave. store selling discounted men's suits. In 1993 Barney's opened a $270 million Madison Ave. showcase store.
    (WSJ, 2/11/04, p.B1)

1923        The Converse shoe company, founded in 1908, renamed its All-Stars basketball shoe to Chuck Taylor All-Star. In 2003 the company was sold to Nike.
    (WSJ, 7/10/03, p.A6)(SFC, 12/10/04, p.D1)

1924        Feb 20, Gloria Vanderbilt, fashion designer, was born. In 2004 she published her memoir “It Seemed Important At the Time.”
    (HN, 2/20/98)(WSJ, 10/1/04, p.W7)

1927        Feb 21, Hubert de Givenchy, fashion designer, was born in Beauvais, France.
    (MC, 2/21/02)

1927        Aug 30, Geoffrey Beene, dress designer (8 Coty Awards), was born in Louisiana.
    (MC, 8/30/01)

1928        Jan 17, Vidal Sassoon, hair stylist/CEO (Vidal Sassoon), was born in London.
    (MC, 1/17/02)

1928        Dec 13, The clip-on tie was designed.
    (MC, 12/13/01)

1928        The John H. Daniel Co. was founded in Knoxville, Tennessee, for producing men’s suits. By 2004 global competition led the company to import tailors from Turkey.
    (WSJ, 4/12/05, p.A1)

1928        "Levi's" became a trademark. Walter Haas Sr. succeeded Sigmund Stern, the nephew of Levi Strauss, as president.
    (SFC, 4/29/03, B1)

1929        Jan 26, San Francisco police took Frances Orlando (19) to the Bush Police Station because she was dressed in men's clothing.
    (SFC, 1/23/04, p.E3)

1931        Ellery J. Chun (d.2000 at 91) designed the 1st Hawaiian aloha shirt for mass-production and sale at his family’s store in Honolulu. He put a trademark to the aloha shirt name in 1936.
    (SFC, 6/8/00, p.C7)(SFEC, 6/25/00, p.B13)(SSFC, 8/25/02, p.C8)

1931        Willis & Geiger Outfitters were awarded a US Army & Air Force contract for A-2 flight jackets.
    (NH, 9/96, p.17)

1931        A rubber called Lastex came on the market and changed the bra industry.
    (SSFC, 10/28/07, p.E3)

1932        Apr 23, Halston, [R Halston Frowick], fashion designer (1972 Hall of Fame), was born.
    (MC, 4/23/02)

1932        Sep 11, Valentino, fashion designer for Jacqueline Kennedy Onassis, was born in Milan, Italy.
    (MC, 9/11/01)

1933        Rene Lacoste (b.1905), French tennis player, founded the Lacoste apparel company. He applied a crocodile insignia to polo shirts after his nickname, “Le Crocodile.” His son Bernard Lacoste (1931-2006) succeeded as president in 1963.
    (SFC, 3/23/06, p.B7)

1934        Feb 11, Mary Quant, fashion designer (Chelsea Look, Mod Look), was born in Kent, England.
    (MC, 2/11/02)

1934        May 23, Wallace Carothers manufactured the 1st nylon, polymer 66.
    (MC, 5/23/02)

1934        A postcard of a man in bikini shorts inspired a Wisconsin-based Cooper’s Inc. designer to invent Jockey Shorts, the first pair of briefs.
    (SSFC, 11/29/09, p.N6)

1935        Jan 19, The first pair of Jockey briefs showed up in a Marshall Field’s window in Chicago.
    (SSFC, 11/29/09, p.N6)

1937        Feb 16, Wallace H. Carothers, a research chemist for Du Pont who invented nylon, received a patent for the synthetic fiber. It would replace silk in a number of products and reduce costs. [see 1930] In 2000 Susannah Handley authored "Nylon: The Story of a Fashion Revolution."
    (HN, 2/16/98)(AP, 2/16/98)(WSJ, 1/21/00, p.W8)

1938        Levi Strauss & Co. registered its cloth pocket tab as its trademark.
    (SFC, 11/1/02, p.E7)

1939        Oct 14, Ralph Lauren, fashion designer (Chaps), was born.
    (MC, 10/14/01)

1939        Bra makers first started using cup sizes.
    (SFC, 9/1/96, Z1 p.2)

1940        May 15, Nylon stockings went on general sale for the first time in the United States. [see Oct 24, 1939]
    (AP, 5/15/97)

1942        Nov 19, Calvin Klein, fashion designer (Calvin Klein Jeans, CK), was born in Bronx, NYC.
    (MC, 11/19/01)

1945        Jun 27, Norma Kamali, dress designer (Costumes for the Wiz), was born in NYC.
    (SC, 6/27/02)

1945        Peter Haas Sr. joined Levi. He later became president.
    (SFC, 4/29/03, B1)

1946        Jul 5, The bikini bathing suit, created by former civil engineer Louis Reard, made its debut during a fashion show at the Molitor Pool in Paris. Model Micheline Bernardini wore the skimpy two-piece outfit. Its name correlated with the July 1 American atom bomb test on Bikini Atoll. Réard wanted his design to have a similar explosive affect. According to New York Times columnist William Safire, the swimsuit caused more debate, concern and condemnation than the atomic bomb.
    (SFC, 7/5/96, p.D17)(TMC, 1994, p.1946)(AP, 7/5/97)(SFEC, 1/17/99, Z1 p.1)(WSJ, 1/11/99, p.R14)(WSJ, 1/11/99, p.R14)(HNQ, 4/6/02)

1946        Dec 2, Gianni Versace, fashion designer (Versace), was born.
    (MC, 12/2/01)

1947        Christian Dior premiered his 1st post was collection. It was dubbed "The New Look" and "Bar" suit for women.
    (WSJ, 1/20/03, p.B1)

1948        Oct 2, Donna Karan, fashion designer (Coty Award-1977), was born in Forest Hills, NY.
    (MC, 10/2/01)

1950        Hazel Bishop (d.1998 at 92) formed Hazel Bishop Inc. to manufacture and market her kiss proof lipstick. It was introduced in the summer at $1 a tube.
    (SFC, 12/12/98, p.A25)

1950        Martha Matilda Harper (b.1857), Canadian-born hair-care businesswoman, died. She was probably the 1st person to perfect the franchise system of business organization.
    (WSJ, 4/23/02, p.D7)(WSJ, 4/22/03, D7)

1951        May 8, Dacron men's suits were introduced.
    (MC, 5/8/02)

1951        Armi Ratia, Finnish designer, expanded her husband's printing business into a fashionable "total work of art" business (Gesamtkunstwerk) that became "Marimekko."
    (WSJ, 1/6/04, p.D10)

1952        Emilie Flöge, Viennese fashion designer, died. She was a long time companion of Gustav Klimt. Dr. Wolfgang Fischer later authored "Gustav Klimt and Emilie Flöge, An Artist and His Muse."
    (WSJ, 10/22/99, p.W14)

1953        Jan 17, In SF 40 leading fashion models formed the Professional Fashion Models of SF and demanded a $5 fee for fitting time and rehearsals.
    (SFC, 1/17/03, p.E8)

1953        Poppit beads, small plastic ball-and-socket units, were first created in England. They were later sold under the names Poppit, Snapit or Lockit and sold as beads for necklaces.
    (SFC, 4/16/08, p.G3)

1954        Cecil Beaton authored “The Glass of Fashion,” a history of style.
    (WSJ, 9/15/07, p.W10)

1957        Oct 24, Christian Dior (52), French fashion magnate and inventor of the postwar "New Look," died in Italy. He was succeeded by his favorite assistant, Yves Saint Laurent.
    (SFC, 1/9/97, p.E7)(SFC, 6/9/98, p.D3)(MC, 10/24/01)

1960        Marc Bohan took over Dior as a fashion designer for jet setters.
    (WSJ, 1/20/03, p.B1)

1960        A Vatican rule that required women to wear head coverings in Catholic churches was repealed.
    (WSJ, 10/8/97, p.A1)

1962        Mar 1, K-Mart opened.
    (SC, 3/1/02)

1963        In Spain Amancio Ortega Gaona began to trade garments. He later founded Inditex, a holding company of retail brands, which included Zara. By 2005 Inditex had emerged as one of the world’s fastest-expanding makers of affordable fashion clothing.
    (Econ, 6/18/05, p.57)

1964        Rudi Gernreich designed his notorious topless bathing suit, dubbed the "monokini". The bold design catapulted both Gernreich and Peggy Moffitt to stardom, as Moffitt was one of the few models bold enough at the time to model it, but never in public. Photographer William Claxton, Moffit’s husband, maintained control of the pictures.
    (http://en.wikipedia.org/wiki/Peggy_Moffitt)(SFC, 10/14/08, p.B5)
1964        In SF Carol Doda donned a Rudi Gernreich topless bathing suit at the Condor Club. She soon had her size-34 breast injected with silicon, and her bust came to be known as Doda's "twin-44s" and "the new Twin Peaks of SF." Her fame prompted the club to erect a neon sign with blinking nipples that lasted to 1991.
    (SFEC, 3/1/98, p.W38)(SFEC, 8/1/99, DB p.32)(SFEC, 8/1/99, DB p.32)

1964        George Barrie, founder of Caryl Richards hair care products, bought Faberge. He soon introduced the Brut men’s cologne.
    (SFC, 1/24/07, p.G7)

1965        Apr 1, Helena Rubinstein (89), US cosmetic manufacturer, died. In 2004 Lindy Woodhead authored “War Paint: Madame Helena Rubinstein & Miss Elizabeth Arden: Their Lives, Their times, Their Rivalry.”
    (http://en.wikipedia.org/wiki/Helena_Rubinstein)(SSFC, 3/8/09, p.G1)

1966        Oct 19, Elizabeth Arden, US cosmetic manufacturer, died.  In 2004 Lindy Woodhead authored “War Paint: Madame Helena Rubinstein & Miss Elizabeth Arden: Their Lives, Their times, Their Rivalry.”
    (http://en.wikipedia.org/wiki/Elizabeth_Arden)(SSFC, 3/8/09, p.G1)

1966        In Hawaii Aloha Friday, a tradition of wearing Hawaiian fashion, became official.
    (WSJ, 1/24/08, p.A12)

1968        Calvin Klein founded Calvin Klein Ltd. in NYC for $10,000.
    (SSFC, 11/29/09, p.N6)(http://en.wikipedia.org/wiki/Calvin_Klein)

1969        Mar 11, Levi-Strauss started to sell bell-bottomed jeans.
    (HN, 3/11/98)

1969        Apr 1, Helena Rubinstein (89), US cosmetic manufacturer, died.
    (MC, 4/1/02)

1969        Aug 31, Andrew Phillip Cunanan, serial killer, was born. His victims included fashion designer Gianni Versache.
    (MC, 8/31/01)

1969        Katherine Hepburn starred in "Coco," a Broadway musical based on Coco Chanel's life.
    (WSJ, 10/13/03, p.B1)

1969        Donald and Doris Fisher founded the Gap in San Francisco. In 2004 Fisher authored "Falling Into the Gap: The Story of Donald Fisher and the Apparel Icon He Created."
    (SSFC, 2/15/04, p.I1)

1970        Aug 25, Claudia Schiffer, German fashion model, was born.
    (http://en.wikipedia.org/wiki/Claudia_Schiffer)

1970        Madge Short (d.1998 at 80) and Jane Saunders (50) co-founded The Body Shop in Berkeley. The name was sold to Britain’s Anita Roddick in 1987 for $3.5 million.
    (SFC, 1/5/99, p.A20)(SSFC, 5/16/04, p.F6)

1971        Jan 10, Gabrielle "Coco" Chanel (b.1883), French fashion designer, died in Paris.
    (http://en.wikipedia.org/wiki/Coco_Chanel)

1971        Mar 3, Levi Strauss & Co., SF-based jeans maker, went public.
    (SFC, 4/29/03, B1)(http://tinyurl.com/5wnfjx)

1971        Bebe, the SF-based women’s fashion retailer, was founded as a boutique.
    (SFEM,11/23/97, p.27)

1971        The first Ralph Lauren Polo store opened on Beverly Hills’ Rodeo Drive.
    (SFC, 4/14/96, EM, p.10)(http://en.wikipedia.org/wiki/Polo_Ralph_Lauren)

1972        Elizabeth Ewing authored “Underwear: A History.”
    (SSFC, 12/31/06, p.E3)

1972        A Stetson Hat Factory moved to St. Joseph, Mo. The handmade hats took 43 steps to produce.
    (SFC, 7/31/98, p.A14)

1972        Nike Shoes began production.
    (SFEC, 9/8/96, Z1 p.6)

1974        Rudi Gernreich, Austrian engineer, introduced the first "thong bikini."
    (WSJ, 6/7/99, p.A8)(www.bikiniscience.com/chronology/1970-1975_SS/1970-1975.html)

1974        Nov 1, Yuko Shimizu, Sanrio designer and creator Hello Kitty set Nov 1 as her birthdate and her parents as George and Mary White of London.
    (SSFC, 12/26/04, p.M2)

1975        Aug 24, Charles H. Revson (b.1906), US cosmetic magnate, died.
    (www.britannica.com/EBchecked/topic/500688/Charles-H-Revson)

1975        Foot Locker, a division of Woolworth Stores, opened its 1st outlet.
    (WSJ, 5/13/03, p.A1)

1977        Yves St. Laurent launched the perfume Opium.
    (Econ, 3/6/04, Survey p.11)

1978        Apr 2, Velcro was 1st put on the market.
    (MC, 4/2/02)

1983        Karl Lagerfeld became a designer for Chanel.
    (WSJ, 10/13/03, p.A1)

1984        Levi introduced its "501 Blues" ad to jump-start jeans sales under CEO Robert Haas, the great-great-grandnephew of founded Levi Strauss.
    (SFC, 4/29/03, B1)

1984        Nike signed a 5-year contract with Michael Jordan. The Air Jordan basketball shoe was released in 1985 for $65.
    (WSJ, 11/11/03, p.B1)

1984        France-based Hermes introduced its Birkin handbag, named after British actress Jane Birkin, at a starting price of around $7,000. In 2008 Michael Tonello authored “Bringing Home the Birkin.”
    (WSJ, 4/25/08, p.W5)(www.alphadictionary.com/business-tree/bags/bag%20birkin.html)

1985        Apr 21, Rudi Gernreich (62), US designer (miniskirt), died.
    (MC, 4/21/02)

1985        Bernard Arnault bought Dior and took the company out of bankruptcy court.
    (WSJ, 1/20/03, p.B1)

1986        Naomi Sims (1948-2009) authored “All About Health and Beauty for the Black Woman.” Her 1968 cover shot on the Ladies’ Home Journal was a breakthrough for black fashion models.
    (http://en.wikipedia.org/wiki/Naomi_Sims)(SFC, 8/7/09, p.D5)

1986        Levi Strauss & Co. introduced Dockers, a line of roomy khakis aimed at baby boomers.
    (WSJ, 5/28/02, p.B1)

1987        LVMH, a fashion and luxury goods group, was created. Its initials stood for Louis Vuitton (leather luggage), Moet (champagne) and Hennessy (cognac).
    (Econ, 3/6/04, Survey p.6)

1990        Mar 26, Designer Halston died in San Francisco at age 57.
    (AP, 3/26/00)

1990        Jun 2, Frederick Mellinger (76), founder of Fredericks of Hollywood, died.
    (www.deadoraliveinfo.com/dead.nsf/mnames-nf/Mellinger+Frederick)

1990        Jun 22, Florida passed a law that prohibited wearing a thong bathing suit.
    (MC, 6/22/02)

1992        Nov 29, Emilio Pucci (78), Italian fashion designer (Jackie Kennedy), died. In 2000 his firm was acquired by LVMH Moet Hennessy Louis Vuitton.
    (MC, 11/29/01)(WSJ, 8/22/03, p.B1)

1993        Maurizio Gucci sold his remaining stake in Gucci to Investcorp, a Bahraini firm.
    (WSJ, 11/5/03, p.A1)

1994        The Gap opened its Old Navy discount clothing store in Colma, Ca.
    (SSFC, 2/29/04, p.I1)

1995        Mar 27, In Italy Maurizio Gucci (46), businessman, was shot to death in Milan. He was the last family member to have held shares in the Gucci fashion company, now part of the Bahrain-based Investcorp. In 1997 police arrested his former wife, a psychic, a doorman, and two hitmen for their roles in the murder. In 1998 Patrizia Reggiani Martinelli (50) was convicted and sentenced to 29 years in prison. The psychic got 25, the doorman got 26, the driver got 29 and the gunman got life.
    (SFC, 2/1/97, p.A12)(SFC, 11/4/98, p.A13)

1995        Feb 3, IBM in fashion shed its dress code in favor of casual wear.
    (SFEC, 8/29/99, p.C1)

1995        Oct 10, Paolo Gucci, entrepreneur and accessories designer, died at 64.
    (MC, 10/10/01)

1996        Jun 7, Max Factor, hairstylist, died at age 91. He started the Max Factor makeup company that was bought out by Proctor and Gamble in 1991. In March ‘96, the Max Factor Museum of Beauty in Hollywood shut down.
    (SFC, 6/8/96, p.A17)(www.deadoraliveinfo.com)

1996        Aug 28, In Poland Agnieszka Kotlarska, fashion model, was knifed and killed by a thief outside her home.
    (SFC, 8/29/96, p.A14)

1996        John Galliano, British designer, became chief designer for Dior. In 1999 he introduced the saddle bag handbag.
    (WSJ, 1/20/03, p.B1)

1996        Levi Strauss & Co. went private again after the company bought nearly 1/3 of its stock for $4.3 billion.
    (SFC, 4/29/03, B1)

1997        Feb, Tattooing was re-legalized in NYC after a 36-year ban caused by fears of hepatitis.
    (Econ, 5/24/08, p.48)(http://nymag.com/guides/everything/tattoos/37978/)

1997        Jul 15, Gianni Versace, Italian fashion designer, was shot to death outside his home in Miami Beach, Fla. Police were searching for Andrew Philip Cunanan, 27, of San Diego as the primary suspect. Suspected serial killer Andrew Phillip Cunanan, was found dead eight days later.
    (SFC, 7/17/97, p.A1)(AP, 7/15/98)

1997        Jul 22, More than 2,000 people gathered in Milan, Italy, for a memorial Mass for slain fashion designer Gianni Versace; the mourners included Princess Diana and singer-songwriter Elton John.
    (AP, 7/22/98)

1997        Jul 23, The search for Andrew Cunanan, the suspected killer of designer Gianni Versace and others, ended as police found his body on a houseboat in Miami Beach, Fla., an apparent suicide.
    (SFC, 7/24/97, p.A1)(AP, 7/23/98)

1999        Feb 22, Levi Strauss, falling victim to a fashion generation gap, announced that it would close 11 of 22 US plants and lay off 5,900 factory workers.
    (SFC, 2/23/99, p.A1)(AP, 2/22/00)

1999        Jun 8, The WSJ covered the thong as a fashion statement on page 1.
    (WSJ, 6/7/99, p.A1)

1999        Aug 9, Four large apparel corporations settled out of court in a suit to end sweatshop labor in Saipan. Nordstrom, J. Crew, Cutter & Buck and Gymboree agreed to pay $1.25 million to reimburse workers for recruitment fees and to set up a program to monitor island contractors.
    (SFC, 8/10/99, p.A1)

1999        Karen Kozlowski and Meg Cohen Ragas authored "Read My Lips: A Cultural History of Lipstick."
    (SFEC, 4/18/99, BR p.5)

1999        Gucci under CEO Domenico De Sole purchased Yves St. Laurent for $1 billion. Gucci invited Pinault-Printemps-Redoute (PPR), a French retail group, to buy a substantial stake in the company to prevent a hostile takeover.
    (Econ, 11/8/03, p.62)

2000        Aug 17, India opened its first fashion show in Mumbai, Lakme India Fashion Week.
    (http://lifestyle.indianetzone.com/fashion/1/lakme_india_fashion_week_(lifw).htm)

2001        Oct 1, Conde Nast said it would its Mademoiselle (b.1935) fashion magazine would be published for the last time in November.
    (SFC, 10/2/01, p.C1)

2002        Jun 12, Bill Blass (79), fashion designer, died in New Preston, Conn.
    (SFC, 6/13/02, p.A23)

2003          Mar 5, Sir Hardy Amies (93), Savile Row designer and self-described snob, died.
    (SFC, 3/6/03, p.A19)

2003          Mar 11, Benetton, an Italian retailer, said it planned to attach salt-grain sized microchip transmitters to clothing at its 5,000 stores.
    (SFC, 3/12/03, p.B1)

2003        Jul 9, It was reported that processed fish skin was making it in the fashion world. The Scottish fashion company Skini recently launched a line of salmon-skin bikinis.
    (WSJ, 7/9/03, p.A1)

2003        Sep, Carlo Benetton sold his 11,000 acre Buffalo Ranch to the state of Texas for use by the prison system.
    (Econ, 9/27/03, p.30)

2003        Michael J. Silverstein and Neil Fiske authored "Trading Up: The New American Luxury." It described a "new kind of emotional engagement" for consumers and business leaders.
    (WSJ, 10/15/03, p.D14)

2003        Gladys Perint Palmer authored "Fashion People."
    (SSFC, 5/11/03, p.E7)

2004        Jan 24, Helmut Newton (83), fashion photographer, died in a car accident in LA.
    (SFC, 1/23/04, p.A2)

2004        Feb 22, Giorgio Armani signed a $1 billion hotel venture with Dubai’s Emaar Properties.
    (Econ, 2/28/04, p.61)

2004        Feb 25, Tom Ford presented his last Gucci collection.
    (SSFC, 2/07/04, p.E1)

2004        Apr 24, Estee Lauder (b.1906), cosmetics pioneer whose pots of potions and tubs of moisturizers have turned the clock back for millions of faces across the globe, died in NYC.
    (AP, 4/26/04)

2004        Jun 11, Egon von Furstenberg (57), a Swiss-born aristocrat known as the "prince of high fashion,” died in Rome.
    (AP, 6/11/04)

2004        Jun 18, The Hanky Panky thong model 4811 was described as the top seller in its category. In 2003  thongs accounted for a quarter of the $2.6 billion panty market. Gale Epstein and Lida Orzeck began Hanky Panky in the late 1970s.
    (WSJ, 6/18/04, p.A1)

2004        Sep 27, it was reported that Levi had signed a letter of intent to sell its Dockers brand to Vestar Capital Partners from $800 million.
    (WSJ, 9/27/04, p.AB6)

2004        Sep 28, Geoffrey Beene (77), the award-winning designer whose simple, classic styles for men and women put him at the forefront of American fashion, died.
    (AP, 9/28/04)

2004        Oct 1, Richard Avedon (81), fashion photographer, died.
    (SFC, 10/2/04, p.A1)

2004        Oct 29, It was reported that US teen fashions had veered away from grunge and hip-hop looks toward a more preppy attire and that Axe, a deodorant body spray, was becoming popular among young boys.
    (WSJ, 10/29/04, p.A1)

2004        Hair stylist began providing crystal extensions dubbed “hair bling.” Bling was a hip-hop term for flashy dressing and accessories.
    (WSJ, 7/16/04, p.W1)

2005        North Korea’s government urged its women to refrain from wearing trousers, saying Western clothing dampen the revolutionary spirit and blur national pride.
    (AP, 12/5/09)

2007        Jun 17, In Italy Gianfranco Ferre (b.1944), known as the "architect of fashion," died in Milan. He was the top designer for Christian Dior from 1989-1996.
    (SFC, 6/18/07, p.A2)(AP, 6/17/08)

2007        Oct 11, Campaign for Safe Cosmetics, a US consumer rights group, said more than half the lipsticks it had tested were found to contain lead and some popular brands including Cover Girl, L'Oreal and Christian Dior had more lead than others.
    (Reuters, 10/11/07)

2008        Apr 11, It was reported that clubbers across Europe were doing a dance called “tecktonik,” a mix of rave and breakdancing.
    (WSJ, 4/11/08, p.W10)

2008        Jun 1, Yves Saint Laurent (b.1936, one of the most influential and enduring designers of the 20th century, died in Paris.
    (AP, 6/2/08)

2008        Aug 13, Jack Weil (107), patriarch of western clothing, died. He created the western style shirt which sold after 1946 through his Denver-based company Rockmount Ranch Wear.
    (Econ, 8/30/08, p.82)

2008        Sep 5, Mila Schoen (b.1916), an Italian designer of elegant, impeccably tailored clothes, died at her villa in northern Italy.
    (AP, 9/5/08)

2008        Sep 16, Local media reported that a Florida judge has deemed unconstitutional a law banning baggy pants that show off the wearer's underwear.
    (AP, 9/17/08)

2008        Oct 11, William Claxton (b.1927), music and fashion photographer, died in Los Angeles. He had photographed his wife in 1964 in the Rudi Gernreich designed topless bathing suit and achieved recognition for his photos of jazz stars.
    (SFC, 10/14/08, p.B5)

2008        Oct 19, Richard Blackwell (86), actor turned fashion designer, died in Los Angeles. He claimed to be the first to make designer jeans for women. In 1960 he issued his first tongue-in-cheek criticism of Hollywood fashion disasters.
    (SFC, 10/21/08, p.B5)

2008        Dec 29, Ted Lapidus (b.1929), French fashion designer who redefined chic with the 1960s unisex look, died. Lapidus created his label in 1951, and in 1963 became a member of the prestigious Paris fashion club that runs haute-couture, La Chambre Syndicale de la Haute Couture.
    (AP, 12/30/08)

2008        Dec 22, Alfred Shaheen (b.1922), the dean of Hawaiian couture, died. In 1948 he started manufacturing rayon Hawaiian shirts in a Quonset hut left over from the war. Within a decade annual revenue grew to $4 million.
    (WSJ, 1/24/08, p.A12)

2009        Feb 14, Sir Bernard Ashley (82), British businessman, died. He teamed up with his wife to build the Laura Ashley (d.1985) fashion and home furnishing brand into a global business.
    (AP, 2/17/09)

2009        May 8, In London Marks & Spencer admitted it had "boobed" in a row over larger bras, agreeing to slash the prices of its DD-plus cup sizes to bring them in line with smaller models.
    (AFP, 5/8/09)

2009        May, In France fashion house of Christian Lacroix filed for bankruptcy. It had been founded inside LVMH, a luxury goods group in 1987 and lost money every year since then.
    (Econ, 7/11/09, p.66)

2009        Jun 22, French President Nicolas Sarkozy declared that the Islamic burqa is not welcome in France, branding the face-covering, body-length gown as a symbol of subservience that suppresses women's identities.
    (AP, 6/22/09)

2009        Jun 23, The French parliament created a commission to study the wearing of body-covering burqas and niqabs in France, a day after President Nicolas Sarkozy said the Islamic garment turns women into prisoners.
    (AP, 6/23/09)

2009        Jul 26, Gaza's top judge said that he has ordered female lawyers to wear Muslim headscarves when they appear in court, the latest sign that the Islamic militant group is increasingly imposing its strict interpretation of Islamic law on residents of the coastal strip.
    (AP, 7/26/09)

2009        Jul 30, Japanese astronaut Koichi Wakata described his test of new underwear, called J-Wear, as the shuttle Endeavour prepared to come home after over 2 weeks aloft. Wakata tested the high-tech underwear for a month at a time during his 4½ months aboard the ISS.
    (SFC, 7/31/09, p.A9)

2009        Aug 31, In southern California fashion designer Anand Jon Alexander was sentenced to 59 years to life in prison for sexually assaulting aspiring models he lured to Los Angeles.
    (AP, 9/1/09)

2009        Sep 7, A Sudanese judge convicted Lubna Hussein, a woman journalist, for violating the public indecency law by wearing trousers outdoors and fined her $200, but did not impose a feared flogging penalty. Hussein said she will not pay a penny while still in court custody, wearing the same trousers that had sparked her arrest.
    (AP, 9/7/09)

2009        Sep 8, Sudanese journalist Lubna Ahmed Hussein, who spent a day in jail for refusing to pay a fine for wearing "indecent trousers," vowed on her release to keep up the battle against the law. The UN’s human rights office said Sudan's conviction Hussein for indecency for wearing trousers violates international law and is emblematic of wider gender discrimination in the Islamic country.
    (AFP, 9/8/09)(Reuters, 9/8/09)

2009        Sep 23, Iranian police warned shop owners against displaying female mannequins wearing underwear or showing off their curves as part of a government campaign against Western influence.
    (AP, 9/23/09)

2009        Sep, In Israel Rabbi Yosef Shalom Elyashiv (99) outlawed the use of elevators. Jewish law, or halacha, forbids the use of electrical items on the Sabbath. He also has proclaimed that Jews could not wear Crocs shoes on Yom Kippur, the Day of Atonement, because they were deemed too comfortable for the somber fasting holiday.
    (AP, 10/27/09)

2009        Oct 6, Syria held its first ever fashion design competition, meant to encourage young Syrian talents and local products.
    (AP, 10/7/09)

2009        Oct 7, Irving Penn (b.1917), American fashion photographer, died in NYC. He began contributing to Vogue magazine in 1943. His younger brother Arthur Penn (b.1922) gained renown as a film director and producer.
    (SFC, 10/8/09, p.A8)

2009        Oct 9, Egypt's top Islamic cleric said that students and teachers will not be allowed to wear face veils in classrooms and dormitories of Sunni Islam's premier institute of learning, al-Azhar, part of a government effort to curb radical Islamic practices.
    (AP, 10/9/09)

2009        Oct 22, A Sudanese court sentenced two women to 20 lashes for dressing "indecently." Judge Hassan Mohammed Ali said: "The two women wore trousers and no headscarf. The court therefore finds them guilty according the public order laws." Last year nearly 43,000 women were detained for indecent clothing offences in Khartoum region, where five million people live.
    (AFP, 10/22/09)

2009        Oct 28, Kuwait's highest court ruled that women lawmakers are not obliged by law to wear the headscarf, a blow to Muslim fundamentalists who want to fully impose Islamic Sharia law in this small oil-rich state.
    (AP, 10/28/09)

2009        Nov 8, Brazil’s private Bandeirante University in Sao Bernardo do Campo, outside Sao Paulo, expelled Geisy Arruda (20) for wearing a short, pink dress to class, publicly accusing her of immorality. Arruda made headlines after an Oct. 22 incident, in which she had to be escorted away by police after wearing the mini-dress to class. The dean of the private college in suburban Sao Paulo released the next day announcing a decision to reinstate her.
    (AP, 11/9/09)(AP, 11/10/09)

2009        Nov 19, In France South Korean model Daul Kim (20), a fashion week regular in New York, Milan and Paris, was been found hanged in her Paris apartment.
    (AP, 11/20/09)

2009        Nov 21, In Sudan Silva Kashif (16), a girl from south Sudan, was arrested convicted and lashed 50 times after a Khartoum judge ruled her knee-length skirt was indecent. Her mother, Jenty Doro, later said she planned to sue the police who made the arrest and the judge who imposed the sentence, as her daughter was underage and a Christian.
    (Reuters, 11/27/09)(AFP, 11/28/09)

2009        Dec 4, North Korea made an unlikely foray into designer denim as the "Noko Jeans" label was launched in Sweden. The brand is Swedish but the black jeans are manufactured in North Korea, an experiment its creators described as a way to open doors to the reclusive communist country. The next day Stockholm’s PUB department store removed the new line of designer jeans from its shelves, saying it wants to avoid courting controversy through ties with the isolated communist nation. Noko Jeans founders said they will continue to sell the jeans on their Web site and that retailer Aplace will continue to sell them on their Web site.
    (AP, 12/4/09)(AP, 12/5/09)

2009        Marnia Lazreg, Algerian-born professor of sociology at City Univ. of New York, authored “Questioning the Veil: Open Letter to Muslim Women.”
    (Econ, 9/5/09, p.92)

2010        Jan 13, Edgar Vos (78), "the emperor of Dutch fashion," died of a heart attack while on vacation in Florida. Vos built a chain of 15 stores across the Netherlands, where he sold designer clothes cut to bring out the best from all figures and tailored to most budgets.
    (AP, 1/14/10)

2010        Jan 27, It was reported that Italian fashion house Armani has stopped selling online a T-shirt bearing a logo similar to Indonesia's national symbol, Garuda Pancasila, after some bloggers protested and other people called for the label to be sued.
    (Reuters, 1/27/10)

2010        Jan 28, Denmark's government said that face-covering Muslim veils don't belong in Danish society but no ban is needed because their use can be limited under existing rules.
    (AP, 1/28/10)
2010        Jan 28, In Spain prosecutors say charges have been filed against Mohamed Benbrahim, a Muslim imam, for threatening a woman in Cunit, Catalonia, who refused to wear an Islamic headscarf.
    (AP, 1/28/10)

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